Not immediately, but it happened sooner or later.
Music historian Ted Gioia wrote in his Substack about how his firsthand experiences with big business mergers and acquisitions left him feeling pessimistic: “In more than a few instances, the acquiring company destroyed the business it bought. The Future of Music Coalition, a nonprofit that advocates for musicians, posted a cautiously skeptical Twitter thread about the deal: It explained that Epic has been a frustrating partner when it comes to song licensing, compounded by the 40 percent stake held by Chinese corporation Tencent, which also has a stake in Spotify. Epic spokesperson Elka Looks confirmed to Slate over email that “this was an acquisition of Bandcamp’s business,” though the company is “not disclosing terms of the deal/how it came about.” The Mountain Goats’ John Darnielle suspected on Twitter that Epic wants access to Bandcamp’s data.
Some observers on social media wondered whether this was a partnership between the two companies or a wholesale acquisition of Bandcamp. Immediate reactions to Bandcamp sidling up to Epic Games were mixed and often confused.
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